Facebook marketing is becoming increasingly more difficult now that every man and his dog have an online business.
Lets face it, there are way too many people trying to make a quick buck in the online world.
I’m not one to knock the hustle, but it does mean we have to work a little harder to gain any type of success.
Today I’m going to talk about curiosity posts and how you can implement them into your Facebook marketing efforts so that you can stand out and make money.
But first and foremost, lets talk a little about curiosity marketing.
What Is Curiosity Marketing?
Curiosity marketing is when you spark curiosity when someone sees, reads, or watches something.
I’ll give you an example:
I’ve been using this new type of face cream and I can’t believe how well it works for the small price tag. I’m going to buy some in bulk!
That little post sparks curiosity and makes people wonder, what the hell could she be using that’s so great.
That sounds far better than this:
I just bought XYZ and it’s worked great so far. I like it so much I’m going to buy more.
There’s less curiosity, and even if there’s a bit of interest there, you’ve already mentioned the name of the product.
Now they can just check it out on Google.
They’ll see all reviews from other people, good and bad, and now you’ve lost a potential customer.
What Kind of Posts Do Well on Facebook?
Videos get the most engagement on Facebook, they have a whole section dedicated to only videos.
In fact they get an average of 59% more engagement than other post types.
Here’s a kicker. In a 2018 study out of the top 500 posts, videos had the most engagement with 81%, images had 18%, and links had 0.2% (including links with pictures).
Therefore if you want maximum engagement and exposure, you’ll have to implement videos into your marketing efforts (whether that be live seminars, entertainment, information, etc).
Whether you’re trying to build your business or get people to engage with your content, one things for sure, curiosity kicks up the engagement and gets people interested.
And that’s why it’s so important in this day and age.
Everyone’s fighting for everyone’s attention, you have to be different to stand out.
Curiosity posts work incredibly well, which is why I have created an entire article about it.
Keep reading and I’ll provide some of the best curiosity tactics that you can use to your advantage.
Story posts are another of my favorites to get people engaged and interested.
The simple reason is that everyone loves a good story, and no one likes hearing half a story.
We as human beings are curious creatures by nature, and we don’t like doing things in halves.
Very rarely we will stop watching a move halfway through even if it’s half bad.
We want to see where the hell the story goes.
You can use this to your advantage by creating story posts every once in a while.
You can talk about how a product has changed your life, a funny story about your day (including a hook where you talk about your product), a product review, literally anything.
Stories kick up that engagement factor and sparks curiosity by nature.
Trending topics is a surefire way to get people engaged with your content.
Trends are an incredibly powerful thing. One of my favorite entrepreneurs Tai Lopez says the fastest way to grow a business is to combine two trends together.
But that’s for another day.
Talking about trends stops people in their tracks. People want to be in the know, and they want to know peoples opinions and perspectives.
So talk about current trends and spark curiosity about your business in the same post. Trust me, this is a gold mine.
Inspirational and Funny
In that same study that I linked to above, you’ll see that the LOVE reaction counted for 46.9% of the top engagement, while HAHA counted for 34.1%.
Simply put, if you can implement inspirational and funny posts into your marketing strategies, you can maximize your engagement and get more people interested.
Curiosity Posts to Use for Facebook Marketing
So now you know some of the best posts to use for Facebook to maximize engagement and get people liking and talking on your content, it’s time for some of the best examples.
Know anyone in your industry that have received a lot of success from your product or the opportunity it provides?
Have you yourself gained success with the product or made money?
Talk about it, tell them your monthly earnings or how much weight you’ve lost from this new product you’ve been using.
And remember, don’t flat-out tell people what you’ve been using, make them come to you.
If they ask about it in the comments section, simply tell them to DM you.
I don’t mean coming out and saying:
“Buy this XYZ it’s so great. It’s only $30 for the next 5 days and the price goes back up. I love everything about this weight loss product, buy it now!”.
No, that is the complete opposite of what we’re trying to achieve.
It can be as simple as a picture of you holding the product (with the name blurred out) with a simple description.
The description also needs to spark curiosity.
- I’ve never had so much energy in my life after drinking this everyday. Plus it’s so tasty I always look forward to taking it.
- I get so many compliments on my face now that I’ve been using this new cream. I love how young it makes me look!
- I can’t believe I lost 10 pounds in 3 weeks just from taking this everyday. It’s been a life changer and I’m so happy.
Just finished a live seminar? Add a photo with some of the people you meet.
Add before and after pictures of your new skincare product, or your 10-pound weight loss transformation.
You can add photos of your vacation that was fully funded by your new business venture.
These are all great things you can add to your Facebook posts.
Notice how they all spark curiosity? You’re not selling anything, you’re getting people interested so they want to learn more.
They’ll reach out to you when they’re ready. Until then you have to keep putting out great content.
You need to become an authority in your industry, which you can do by providing educational content.
When you’ve achieved something great, you have something called “insights”. This is that little piece of golden nugget that you have learned and can pass on to others.
Lets say you lost 40 pounds in 6 months. You achieved something most people can’t, now you can teach people how you do it, tell them how to get past the struggles, what foods helped you get there, etc.
It can be for any niche. The key is to teach, be informative, and be the authority figure others look up to.
When Do You Sell?
So Brandon, if we’re never talking about the product, when do we get to sell stuff?
What we’re doing is called attraction marketing.
You’re attracting people to come to you, not reaching out to them.
A huge mistake is when people start a new business venture and pester everyone they see online.
This is a big no-no and looked down upon. But every newbie does it because they don’t know any better.
However, with the strategies I have talked about today, you will have no problem getting people interested in your product.
The Time to Sell are In the DMs
Sales are made in the DMs.
Look at your Facebooks posts as the start of the funnel.
The second part of the funnel is in the DMs.
The last part of the funnel is sending the link.
Also, do not send any links until they ask for it. Treat them with respect and answer their questions.
Once you’ve sent the link it’s out of your control from there. If you constantly ask if they’ve signed up yet, you are going to look desperate and they’ll probably never sign up.
However, you can still follow up but there is a right way and wrong way to do it.
Do I Use a Personal or Business Page?
I’ve mentioned before that you should separate business from your personal life.
The reason is that you can destroy relationships.
This happens all the time, specifically with newbies getting into this game and don’t know what they’re doing.
They’re constantly pestering their friends and family on their socials to get them to buy their new product.
However, the better option is to create a business account.
Invite your friends and family into your business account, then if they don’t like your content, they can unfollow your page.
It’s as simple as that.
Now you don’t compromise current relationships.
I have a full guide on that.
Well that concludes this article on curiosity posts.
I hope you have learned a lot and that you can take your business to the next level.
The key takeaways are:
- Don’t talk about the product in your posts
- Post lots of videos and pictures
- Sprinkle in stories, product promotions, and educational posts
- Sales are made in the DMs, not the comment section
- Never add links in your posts or comments. Wait for them to ask for it in the DMs
Thanks for reading this article.
Please ask me any questions or concerns you may have in the comments below. I’d love to answer them 🙂