Becoming a natural hair influencer is 100% possible, even in 2022 when it seems like every man and his dog are trying to get on the social media stage.
However, without the right direction, you will be left trying to figure things out on your own, which can take months and sometimes years to gain traction.
To put it simply, it’s all about going back to the basics.
You know, the boring stuff.
Post quality content, setup your account properly, engage with your audience, etc.
That’s because it WORKS.
Almost everyone that sticks to this basic formula sees some type of success, because it’s how the algorithms work, it’s what they love.
So without further ado, lets get right into the tips so you know where to start and what to post to grow a natural hair influencer account.
Setup Your Profile Correctly
No matter what social media platform you’re on, you can use your name as your account name, or a brand name.
I recommend using a name as it makes it more personal, allowing people to connect better with you.
If you’re afraid of putting your real name out there, use a pen name, it’s more common than you think.
Once you’ve chosen your name, you should also write “Natural Hair Influencer”, or something along those lines in your bio.
This will make it easier for people to find you who are looking for natural hair tips and influencers alike.
Choose a Niche
It’s true that you won’t get far if you’re posting about anything and everything.
It’s getting harder and harder to grow a successful influencer brand and make money, but that’s because all “general” niches have been used.
However, there are millions of sub-niches that you can get into, especially as a natural hair influencer.
Got curls? Post curly hair content.
Straight hair? Post content on straight here.
Short hair? Well that’s your niche.
Content ideas can be many things, which I’ll talk about shortly.
Quality Over Quantity
You want to put your best foot forward when it comes to gaining a following and trust.
And the only way to do that is to post quality content.
ALWAYS put out your best stuff.
Don’t skimp on quality and post something mediocre just because you “want to get something out for the day.
What is high quality content, exactly?
Good lighting, high quality pictures, HD videos, mentioning details, walking your audience through the process, etc.
Don’t skimp on the details as this is what will set you apart from your competition.
You want to be a detail freak, explaining what you’re doing, why you’re doing it, how they can do it, and more.
Consistently means multiple times per week, preferably 5x per week in the beginning.
But again, don’t skimp on quality.
As a rule of thumb, you want to put out as much quality content as consistently as possible.
If you can do 7x per week, then go for it.
Can only do 1x per week? Switch your priorities around because that’s not going to be enough.
What Should You Post?
You should be posting things that you want to attract from brands.
For example, if you want to partner with a shampoo company and make money, post videos of you washing your natural hair.
Or if you want to be sponsored by a hair extension company, post pictures and videos trying out different extensions.
This way you’re attracting the things that you’re after, rather than simply winging it, doing anything and everything, and wondering why you’re not getting anywhere.
It goes back to that “niche” thing again, carving out your own slice of the pie.
There is still lots of room for people to become an influencer in the online space, but you have to be willing to put in the work.
Engage With Your Audience
Engagement is another key factor that you need to take seriously.
In the beginning you won’t have much comments, shares, likes, etc, but this will start to build up overtime.
You want to engage with your audience to build a relationship, because at the end of the day they are the ones buying your recommendations and making you money.
Once you have a few thousand followers, you are considered a micro influencer and can start getting sponsorships.
But you have to do everything right in the beginning stages, meaning engaging with your audience consistently, replying to comments, getting likes and shares on your stories, etc.
And that brings me to my next point, using stories to build a relationship.
Stories are incredibly powerful.
You’re literally putting your content in front of thousands of eyes in a matter of minutes.
Well, that’ll be a bit less in the beginning stages.
However, like I’ve said many times, as an influencer you want to be building relationships and trust, because they’ll be buying your products.
Your stories can include your daily hair routine, Q&A sessions, polls, surveys and more.
You can also use your competition for inspiration.
Interact With Other Natural Hair Influencers
This is a hidden gem that only the best influencers know.
Basically, keep your friends close and enemies closer couldn’t ring anymore true in this case.
They aren’t necessarily your enemies, but they are your competition and they can help grow your online business when done right.
You should be interacting with other natural hair influencers, commenting on their content, liking, sharing, etc.
This will put your page in front of those that have similar interests, resulting in more exposure and followers.
Another tip is to ONLY follow other natural hair influencers.
This will help the algorithm know what your page is about and suggest it to other people that might be interested in your content.
Trying to “trick” the algorithm, buying followers, putting out mediocre content just so you don’t miss your schedule, are all bad things that will only hurt your online presence.
Sometimes all you need to do is go back to the basics.
The basics will always work because that’s what big social media platforms want.
At the end of the day, they want to show people high quality content to those that want it, which isn’t going to work if you’re putting out garbage stuff.
Become a Natural Hair Blogger
An alternative is create a natural hair blog and write content.
Social media focuses more on pictures and videos, while blogging requires written content to rank.
However, I find blogging 1000x better because you don’t have to constantly update your audience.
Once you put something out on the world wide web, it stays there for many years, meaning your content can make you money for years to come, rather than a couple of days.
That’s why I always recommend blogging over any other online business model, it’s hands down my favorite, and plus it’s fun.
This is the training that I use (they have a free trial)