Looking to turn your foodie hobby into a thriving and successful online business? Trying to find your way as a foodie Instagram influencer but don’t know how to get there? You’re in the right place.
Becoming a foodie sounds like the dream job, right?
Eat your favorite foods, post them on social media, and make tons of money.
Well that’s what we’re all trying to aim for as a social media influencer, but that’s just the things we see on the surface.
There are far more things going on in the background that we don’t see, which is going to make or break your success as an online influencer.
Fortunately I have got you covered.
I’m going to show you how to become a foodie influencer, surpass your competition, and make something of your struggling IG account.
Lets get right into it.
1. Pick a Niche
In the online space, competition is fierce.
You’re not going to get far posting about everything food-related on your page.
We’re now in a time where you have to carve out a niche of a niche, as all niches have been done by some of the biggest influencers.
Examples of sub-niches can be:
- 15-minute meals
- High protein, low carb
- High-carb, low fat
- Low-calorie meals on the go
There are thousands of sub-niches you can get into, but you have to pick one and stick to it.
That way you’ll attract people that are interested in your content.
If you’re creating food for busy people that want to stay on a low-calorie diet, you can market your Instagram account around that.
Or you could create tasty vegan-friendly meals for those that don’t want to sacrifice flavor.
2. Choose a Good Name
Your name is huge, it’s going to help people remember who you are, keep you in their mind and be able to recommend you to others.
A handle like @foodie4623 is not memorable and not going to get you the recognition you’re after.
You need something unique to you.
Something like @veganfriendlyfoodie is a far better option.
Another example can be @foodieforbusymoms.
Your handle should be what your niche is about, otherwise you can use your name, both will work.
3. Posting Content
In this day and age, content is king.
You need to be posting nothing but top quality content. Anything else will get pushed down into the abyss and never to be seen again.
That means taking the time to create the best pictures. There are plenty of free photography lessons on YouTube that will teach you how to do this.
I recommend taking some time to watch photography classes.
It’s going to put you ahead of everyone else that skips this step.
Regarding content frequency, a good rule of thumb is about 3x per week minimum, but preferably more.
Just don’t skimp on quality for quantity.
4. Getting Followers
Now that you’ve got your name complete, you’ve chosen a niche, and got some pictures up, it’s time to start getting some high quality followers to your page.
You can do this by following other content creators in your niche, interacting with them and building relationships.
You can also go to other influencer pages and follow their followers, a portion of them will follow you back.
It’s not the best tactic but it’s still targeted audience and will help get your page off the ground.
However, if you don’t want to take this route as it can be a little spammy, here’s how to get followers without following others.
How to Become Foodie Famous
Jump on Trends
Trendy reels is a great way to gain some recognition and followers.
Search up popular trends in your niche, see what’s getting the most likes, draw inspiration and create your own piece.
Notice how I said draw inspiration, because you don’t want to flat out copy others as this will only hurt your brand.
Do this at least once or twice a week to maximize your chances of going viral.
Believe it or not, people follow others for their personality.
You can have the best content in the world, but if you’re trying to be someone you’re not, it’s going to come off as fake and people will pick up on it.
The only way to grow and get the recognition you’re looking for is to be yourself.
People eventually see through the bullshit and you will be called out for it sooner or later.
So just be yourself, others will trust you more, and your followers will be more genuine.
Hashtags can get you additional recognition and followers.
However, don’t overdo it. I only recommend about 15 hashtags related to your content.
If one of your posts go viral, which it will in a matter of time since you’re following these steps and learning from the best, you’ll eventually show up in the top position for that hashtag.
Land yourself on the top for a limited time and you can expect thousands of new likes and followers.
Posting everyday can be daunting and sometimes you simply might not have content to post.
But in the beginning this is important for getting your foot off the ground.
If you can’t do 7x per week, at least post 5x per week.
Focus on Pictures More Than Video
Pictures go viral 36% more than video, so it makes sense that if you want to increase your chances of going viral, you should make the majority of your posts pictures.
Plus most people don’t want to watch reels.
Whenever I go on an Instagram page that interests me and I only see reels, I click the back button asap.
Sometimes I just want to look at pictures, and a lot of other people do as well.
So focus on posting visually-appealing picture content, and then sprinkle in some trendy reels for extra recognition and likes.
How to Make Money From Your Foodie Page
So after a couple of months of posting consistent, high quality content, you’re getting hundreds of likes and shares, and hopefully a few thousand Instagram followers, it’s time to turn that into cold-hard cash.
But how do you actually make money as a foodie?
If you’re doing everything right you will have plenty of sponsorship deals and ambassador offers as it is.
Sponsorships are a short-term approach and will pay you for each post.
However, ambassador programs pay much more in the long run and you’re usually bound by a contract.
Therefore you don’t want to take on every ambassador opportunity you’re given, but should sift through them and see which ones you can stand by.
How Much Followers Do You Need to Make a Full-Time Income?
This is not set in stone as it all depends on your engagement rate and trustworthiness.
Someone with 10,000 followers can earn more than someone with 50,000 followers.
That’s why it’s so important to do everything right so you’re attracting the right people, you’re engaging with your audience (replying to comments), and generally treating it like a businesses rather than a side hustle.
In saying that, you could be making a full-time income with as little as 50,000 followers.
My Final Opinion
Becoming a foodie influencer takes work.
What you see on the surface is nothing compared to what goes on behind-the-scenes.
The top Instagram influencers often work more than 12-hours per day.
They treat it like a job rather than a side hustle, and that’s how you should approach it as well.
I’m not saying you should spend every waking hour posting content, but you should be taking it more seriously and implementing all the tips and techniques I mentioned in this article.
Do that and you’ll be well on your way to becoming a successful foodie influencer.
And finally turn that passion into a job.
Consider Becoming a Blogger
You might be thinking that blogging is a thing of the past and no way should be taken seriously in 2022.
However, this is far from the truth as more content is being read than ever before.
Where’s the first place you go when you have a question you don’t know?
You go to Google.
Or a review of a product you want someone’s opinion on?
You go to Google.
Written content is here to stay and I think it’s far better than becoming an influencer on any of the social platforms.
The blogs I create are optimized to rank in Google and make me money around the clock as I get traffic 24/7.
I could go on and on about the benefits of blogging, but if you’re serious about making money online and crawling your way out of the rat race, I highly recommend this training program.
It’s where I learned everything I know about starting an online business and making money through affiliate marketing.