How to Become An Instagram Beauty Influencer In 2022

You want to know something interesting? Beauty is one of the few markets that are effected by a global financial crisis.


People, especially women, will always find money to make themselves look pretty or look after themselves.

If you want to become a beauty influencer, you’re looking at a bulletproof market that can make you money even in a recession.

I’ve put together some of the best tips that you can use to get you onto the social media stage and becoming a powerful beauty influencer.

Tip #1 – Choose a niche

Choosing a niche is highly important in a world full of competition.

You’re not really going to get far if you’re trying to cover anything and everything, but if you can carve out a small piece of the pie, you will do well.

Examples of micro beauty niches are:

  • Face makeup
  • Eye makeup
  • Lips
  • Hair care
  • Hair styles
  • Hair colors
  • Hair cuts
  • Skin care
  • Body care

The possibilities are endless.

Figure out what you’re the most good at, and become an expert in that field.

Tip #2 – Choose a “theme”

A theme is the type of contenting you’ll be posting.

Types of themes you can try are:

  • Vintage
  • Minimalist
  • Dark
  • White and bright
  • Black and white
  • Illustration
  • Black and white
  • Flatlay
  • Etc

Basically, your pictures should follow a particular theme so when someone lands on your page it looks more streamlined.

Bellow I have given examples of “dark” and “pink” themes.

Dark theme

Pink theme

Tip #3 – Use the Right Hashtags

The keyword is “right”.

You can use up to 30 hashtags per post, but I recommend no more than 15.

What I do is use 5 niche-related hashtags, 5 micro niche-related hashtags, and 5 activity-related hashtags.

This way you’re covering some tags with lots of posts and some with few exposure.

You’ll get some likes in the beginning (and hopefully some followers) and some in the long-term since your content will show up under less-popular tags.

Pro tip: Create a branded hashtag and use it in every post. That way your followers can follow your tag and keep up with your content.

Tip #4 – Engage, Engage, Engage

Here’s a great tip that will get you laser targeted followers.

Follow about 5 – 7 influencers in your niche with about 20 – 40% more followers than you, and engage with every new picture they upload.

The reason for this is that you’ll have more chance of showing up in their followers suggestions and establish yourself as an expert in your field.

Those influencers that you’re engaging with are more likely to follow, like and comment on your own posts.

It might even lead to a collaboration in the future.

Basically you want to surround your Instagram account with similar niches so that people can see that you are a real person with lots of value to offer.

You’re not another robot or someone to game the system, you’re a real person growing your account the right way.

Tip #5 – Utilize all Instagram Features (Live, Stories, Etc)

Utilize all Instagram features as they are designed to give you more exposure.

Post polls on your story, go live and interact with your audience, ask questions, the possibilities are endless.

I also recommend adding Instagram filters to your posts.

One study (I can’t remember the article) showed that posts with an IG filter performed better in the algorithm.

Tip #6 – And Last But Not Least, Be Consistent

You should be as consistent as possible, especially in the beginning when you’re trying to grow your Instagram account.

You are the new person on the block so nobody knows you, or what you’re about.

It’s your duty to post at least once per day to for maximum exposure.

The more pictures you upload, the more exposure you get. Exposure and attention is key to growing your IG account.

However, you don’t want to overdo it and post 10x a day because you’ll just spam everyone’s feed.

Post 1-3x per day at max.

Frequently Asked Questions

Do I have to use a niche?

Yes, you won’t get far if you’re trying to be a “one-stop shop”.

You need to become an authority figure in a specific area, otherwise you’re IG account will just look like a mess and no one will know what you’re good at.

Do I have to stick to one niche?

The good thing about Instagram is that followers adapt.

You can branch out to other micro niches WHEN YOU’VE ESTABLISHED A LOYAL FOLLOWING.

That is key, you don’t want to do many things at once in the beginning.

Once you become a micro influencer, you’ll be able to ask what other things your followers want to see.

How long does it take to become a beauty influencer?

If you use all the tips I mentioned in this article, you should be on your way after a couple of months and built up a great, loyal following after 1 year.

No one starts off as an influencer, especially those with hundreds of thousands of followers.

That took them years to build up.

It is a business at the end of the day, so it requires consistency and hard work.

Do I need professional photos?

No, but you do need good photos.

The good news is that your mobile phone is good enough to take high quality pictures.

Most people think that they need to be an expert photographer to become big on Instagram, this is a fallacy.

You need “good” pictures, not “expert” pictures.

What you need to do is show your personality in your pictures so that others can relate to them.

This is why it’s so important to follow a theme.

How do I make money as a beauty influencer?

You can either reach out to brands for a sponsorships or let them come to you.

If you’ve done everything correctly, you should have lots of offers anyway.

This article from Hubspot explains how to get sponsorship deals.

And Finally, Is Become a Beauty Influencer Worth It?


Like I said in the beginning of this article, beauty is a bulletproof niche even in a recession.

This is one of the few niches that will still boom no matter what the economy throws at you.

If you’re worried about competition, focus on a micro niche and own it, and remember to post consistently.

After a few months you’ll have found good momentum and well on your way to becoming a certified beauty influencer.

Well thanks for reading this article to the end.

What other tips would you like to add? Leave them in the comments below and I’ll get back to you asap.


Become a Beauty Blogger

Woman Blogger

I create blogs for a living so I know the income potential of a beauty blog and how well they perform in the industry.

That’s not to say that you can make more money doing one or the other, it all depends on work ethic.

I prefer blogging for the simple reason that it’s passive income. I can skip writing for a whole week and it wouldn’t even impact my income.

If you’re interested in starting a blog instead of becoming an influencer, you check this out instead.

My name is Brandon and this is my website. I'm just a normal guy that had dreams, dreams that would keep me up at night because I wanted them so badly. Now I'm living my dreams of being an influencer and making a good living doing so. Broke Influencers is another of my creations where I teach people how to get rich being an online influencer, or die trying. There is no in between.

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