How to Become an Instagram Fashion Influencer

If you’re looking to become a fashion influencer using the power of Instagram or other popular social network, you are in the right place.

Here I will explain all the answers you may have about making some dough with your fashion passion.

In saying that, there are many things you should know before embarking on this journey.

Because even though it sounds like a wonderful job that can make you a ton of money, it can be just as stressful and often times more difficult than a normal job.

So if you’re in it for the money and have no idea about fashion, turn away right now or consider choosing a different niche.

But this article is all about becoming a fashion influencer, building a personal brand, and making some moolah in the process.

Lets get right into it.

This is Not For You If You’re in it for the Money

As I mentioned above, the fashion industry is not for you if you’re just in it for the money.

Or if you think this is going to be easy, and that posing with some new yoga pants is going to be a walk in the park.

Because what goes on behind the scenes has far more time and effort put into it than you might think.

5 picture carousels can take up to 8 hours in one day just walking around trying to find the right locations, getting the best angles, lighting, changing outfits, and many more.

On the other hand, if fashion is your passion, and you find yourself spotting trends and always wearing the latest and greatest labels, you are in the right place and I suggest you keep reading.

A Fashion Influencer is a Full-Time Job

In the beginning it will likely be a hobby until you can accumulate 10,000 followers or more.

However, you will still be making money through sponsorships and affiliate marketing in the beginning stages (when you only have a few thousands followers).

Even micro influencers with less than 5,000 followers can gain sponsorships and make money on the side of their main job.

But in order to take your income and lifestyle to the next level, you will eventually need to quit your main job and go full-time on your Instagram account.

I have put together 5 non-negotiable tips to help you get there.

5 Tips to Becoming a Successful Fashion Influencer

1. You Need a Niche

Woman Model Portrait

A niche in this day and age of the internet is mandatory, no matter how you’re trying to make money.

The competition is fierce and the fashion industry is one of the top niches that’s hard to break through.

However, it’s possible when you carve out your own slice of the pie, which you can do by targeting a small but targeted audience, rather than trying to go for a “jack-of-all-trades” approach.

Examples of micro niches in the fashion industry can be:

  • DIY fashion for people on a budget
  • Designer shoes for women in their 20s
  • Pants for tall women
  • Maternity tops
  • Vintage lingerie
  • Hoodies for dads

The possibilities are endless. You just have to figure out what you’re good at the most and roll with that one.

The reason to choose a niche that you can stick to is because you want to show that you are an expert in that field.

People listen to experts on a subject because they’re trustworthy.

The other reason is that when someone sees your post and goes to your page to see more of the same content, they’ll be more likely to give you a follow.

2. You Need to Be Consistent

Entrepreneur Woman

Consistency is a key factor with anything successful in life, especially when it comes to building a brand and becoming a fashion influencer.

Remember that your competition is posting everyday and outworking you.

What are you doing to stand out from the crowd?

What are you bringing to the table to make people trust you and believe what you have to stay?

You do not need to post every single day but I recommend you try to.

However, don’t post just to post. Always post quality content.

If you don’t have anything of quality to post, then I say don’t post at all.

3. Keep Your Private Account Separate From Your Business Account

I think this is pretty common sense but I still think it’s worth pointing out as I see this mistake all the time.

Your friends and family on your private/main account don’t need to know about all the different handbags you’re buying.

Although it can get you some likes, you won’t get many new targeted followers because you’re mixing irrelevant content with your niche content.

Therefore it’s best to keep the 2 accounts separate.

Also making your niche account a business page gives you invaluable analytics and statistics that you can use to grow your account faster.

4. ONLY Post and Sell Things That Align With Your Niche

Something else I need to point out is that your audience matters…a lot.

You do not want to be seen as a sell-out just because you want to make money.

Do you need to make money in order to keep doing this as a side hustle or full-time job? Of course, but you don’t need to become a sell-out to do that.

An example of this is promoting Bang Energy to your audience of handbag buyers.

Yes you might make some money here and there but it will destroy your reputation more than anything.

And sooner or later people won’t trust you or buy from you.

So if your niche is about nappy bags, you should be selling nappy bags and other relevant items that go inside the bag.

Not an energy drink that most mothers don’t drink!

5. Use All Tools and Features

I’ve said this time and time again and that’s because it’s 1000% true.

You need to get in front of more eyes.

You can do this by using all of Instagrams tools and features

  • Pictures
  • Videos
  • Reels
  • Stories
  • Live
  • IGTV
  • Hashtags
  • Polls
  • Surveys
  • And more

Using a combination of everything for your page will get more eyes on your content, and more eyes = more followers.

More followers = more shares and more sales.

It’s a snowball effect once the ball gets rolling.

That’s why accounts with millions of followers get thousands of followers per day without even posting often.

How Do You Get Sponsorships?

So you have a couple thousand loyal followers, and now you want to monetize your audience, right?

As long as you’ve been doing everything right

  • Choosing a niche
  • Posting consistent quality
  • Engaging with your audience
  • Posting relevant content
  • Using all Instagram features
  • Etc

You can start to influence the buying decisions of your audience (AKA selling something and making money).

However, don’t expect to make much money with a couple thousand subscribers.

You might not even make money with your first sponsored post. But keep at it and you should at least make some money in your first month.

Where to get sponsorship deals?

There are a number of ways to do this, but you will likely get offers in your DMs all the time anyway.

Then you just have to sift through the messages to find something that aligns with your brand and morals.

Otherwise you can reach out to brands in your niche and see if they have an ambassador program that you can join.

You don’t actually need to worry about this just yet as getting the sponsorship deals is the easy part.

The hard part is growing a loyal following that trusts you and buys from you.

And that’s why I recommend you focus on this FIRST before thinking about partnering with anyone.

Have You Considered Becoming a Fashion Blogger?

A fashion blogger and fashion influencer are two different things, but some people think they are the same thing.

An influencer is someone on a social media platform that creates content in the form of pictures, videos, stories, etc, to build an audience.

While a blogger creates content in the form of writing to attract an audience.

As an influencer you will be building up followers on a social media platform, while a blogger gets traffic through a variety of ways.

One way (and most popular) is from Google.

When you write content targeting low-competition keywords, you can rank your articles with a fairly new blog and make money via affiliate marketing.

This is what I’ve been doing since 2016 and recommend it to anyone that wants to turn their passion into profits.

The best thing is that you don’t need to go out and do a photo shoot every week, or engage with your audience every day, or try to figure out how to get more followers.

You simply write content on a specific topic, wait for it to rank in Google, and make sales.

I explain it in more detail here.

My name is Brandon and this is my website. I'm just a normal guy that had dreams, dreams that would keep me up at night because I wanted them so badly. Now I'm living my dreams of being an influencer and making a good living doing so. Broke Influencers is another of my creations where I teach people how to get rich being an online influencer, or die trying. There is no in between.

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