Instagram is such a competitive place to sell, well, anything.
Selling beats on Instagram is no different.
Does this actually work? Can you sell beats on Instagram and make any sort of money? Or is it too saturated?
One things for certain when it comes to selling anything.
If your product is truly that good, it will sell itself, and that couldn’t get anymore truer with beats.
It’s so easy to do the wrong things and not get anywhere. If you landed on this article there’s a good chance that you’re not getting anywhere.
Don’t worry, after this article you will be well on your way to a thriving Instagram account and at least selling a couple of beats per week.
Stay consistent and you’ll make sales on a regular basis, finally enjoying the fruits of your labor.
Lets dive in.
What I Like About Instagram
You don’t need a lot of followers
Instagram is one of my favorite places to sell beats online. Reason being is that you don’t need a bunch of followers to find success
I know people that make sales every week with 6,000 followers (as long as you implement the other techniques I’m about to teach you).
Grow your follower base on a consistent basis and making more money is inevitable.
Easy to get targeted followers
I also like Instagram because it’s just so easy to get followers, but not just any followers, laser targeted followers.
Basically you go to influencers who inspire you the most, then follow those who follow them.
If they like your content they will follow you back.
After a while you want to “clean up” by unfollowing those that aren’t really engaging or interested in your work.
It’s one of the biggest social medias
Instagram is one of the biggest social media platforms out there and it’s growing every year.
It makes complete sense to put your business on there for awareness and extra sales.
Plus thousands of beat makers are using Instagram and gaining much success.
Tip #1 – Learn Your Craft
You might think that your beats are truly that good, but chances are they’re not.
You can’t expect to make any money off this if you’ve only been making beats for a couple of months.
Sometimes it takes 1 – 2 years before you become really good at it.
Tip #2 – DM Rappers
Most people do this completely wrong, they’ll message rappers by being pushy, promotional and spammy.
Truth is they don’t care how good your music is.
If you came for the sole purpose of advertising your stuff, they’ll ignore you because you’re doing exactly what everyone else is doing.
Be different. Network with smaller rappers instead of being a salesman.
Create conversations, provide encouragement, tell them you like their music.
They’ll be more likely to check out your account. Remember curiosity is a powerful thing.
Tip #3 – Mix Other Peoples Beats as a Service
Mixing is another skill on its own. You need to master this craft just as much as beat making.
There are plenty of YouTube tutorials on how to mix your own beats.
Once you learn this craft you can put them over rap acapellas, give it to the rapper as a free demo.
If they like it they’ll buy the paid version.
Study people in the rock and EDM genre, they’re masters at this.
Pro tip: Keep providing free demos to small rappers until you get really good at it. Once you feel you are good enough, you can start charging people about $5 – $10.
Tip #4 – Content Strategy
You need to post every single day at least.
Once per day is enough, but more is better. Just don’t compromise quality for quantity.
Ideally you should be aiming for a few posts a day.
Make sure you’re providing value to your audience while sprinkling in promotional posts.
Your promotional posts can be as simple as “Doing free mixes, DM for info”.
People will reach out to you as long as you’re following people on a daily basis so that your follower count increases.
- Demos of a beat you just finished
- Pics/videos of your studio
Tip #5 – Pricing
Beats prices changes drastically depending on your skillset and how well known you are.
If nobody knows you, your price will be around $10 – $60 per beat.
Get better at your craft and build up your reputation so you can start selling beats for $100 – $300.
Eventually you can lease for $150 and sell exclusive for $500!
Tip #6 – Have a Brand and a Theme
The ones that make it far on IG are those that have a consistent theme or brand.
Their videos are clean and professional, logos are professional, colors are consistent, they have a “vibe” about them that people enjoy.
Lock down your brand so that it is flawless. Be the one getting all the attention, have a presence that’s hard to ignore.
When you have this on lock you will start to grow organically, even without following others.
Pro tip: Make your page aesthetically pleasing with great content, and the followers will come.
Tip #7 – Utilize Hashtags Properly
Hashtags are a little hack that’ll get you free followers and exposure to your posts, so long as you’re doing everything else correctly.
However, you need to use hashtags with less than 100k posts so that you actually get seen and not drowned out.
The good thing about IG is that using lots of hashtags is normal, unlike Twitter where you can only get away with 1 – 2.
Instagram allows 30 hashtags. Yes you can use all of them every now and then, but don’t do it in every post.
Just make sure the hashtags you’re using are relevant.
Tip #8 – Engage With Others
Engage with others, I can’t stress that enough.
Put comments on posts saying “Great work on the track”, or anything related to that nature.
This puts your name out there, shows your active in the community, shows that you love what you do, and the all-important one, shows that you’re not a spammer.
I can’t stress this enough how important it is to not constantly spam and promote yourself.
Remember that discovery triumphs disclosure.
When others stumble upon your tracks, they are more likely to listen to them.
Most people don’t like being told what to do, so when you tell them to listen to your music, they won’t.
Why Am I Not Making Sales?
It could be a wide range of things
Remember that price has a small impact on someone’s buying decision.
If someone really wants it, they’ll buy it regardless of price.
That’s why you need to make sure you’re putting out nothing but the best.
You won’t get away with being average in a saturated market.
Being above average will get you some sales here and there, but perfect this craft and money will come flying your way.
How to Get Better at Making Beats
There are thousands of tutorials on YouTube to help you get better.
Honestly the best way to get better is to make more beats, listen to more music, watch beat making videos, and do it over again.
You need to get your hands dirty, learn new things, then try your own twist.
Rinse and repeat, just like anything in life. After 1 – 2 years you’ll be pretty decent that you can start selling your music.
So if you’ve been doing this for a decent amount of time you could probably start selling beats and making money already.
Instagram is easily one of the better social media channels to promote your beats, but without knowing what you’re doing, it’s easy to fail.
These tips are time-tested, proven to work, and will continue to work for years to come.
These are what the successful people are doing, so I hope you implement them into your own Instagram strategies and reap the rewards.
If you have any questions on the matter, please ask me the comment box below. I’ll be happy to help.
Start a Website
A website is really underestimated , but it’s the perfect way to showcase who you are and your personality.
Plus your website is completely yours.
Unlike social media platforms where you can get booted off without warning, your website is yours, it’s your virtual real-estate that grows in value with time and nurture.
There are hundreds of ways to monetize a website. If you’re a beat maker you can send traffic to your website and make sales that way.
Plus if you target low-competition keywords you will gain organic traffic (from Google search) and make extra sales.
It’s a win-win situation.
If you want to start a website, Wealthy Affiliate teaches you how to do this in their free trial.