How to Sell Your YouTube Channel [Complete Guide]

Don’t want your YouTube channel anymore? Looking to make some money off your hard work and effort put into your page?

Look no further.

I will explain everything you need to know about flipping your YouTube channel you no longer want.

Keep in mind that this might not be possible if you did not create a brand account when you first started your channel.

Because now you will be faced with the difficult task of switching to a brand account after all your hard work, which means wiping all of the videos, subscribers, views, etc.

Essentially you’ll have to sell the entire Gmail account associated with the YouTube channel.

This can be a tedious task with many risks involved.

But I’ll talk more about that in this guide to help you better understand.


How to Sell Your YouTube Channel (8 Easy Steps)

It is actually quite simple if you created a brand account in the beginning stages.

That means, if you switched from a personal to brand account when your first created your YouTube channel.

That’s because when you switch over, everything currently on the channel gets deleted.

So as long as you completed this step, it’s really easy to pass on ownership.

Here’s how:

Step 1: Click on your profile image

Step 2: Click on “Settings”

Step 3: Click Add or Remove Managers

Step 4: Click Manage Permissions

Step 5: Add the email of the new owner that purchased your YouTube channel, and put them under the “Owner” category

Step 6: Click invite

Step 7: Wait for the new owner to accept your invitation (they’ll receive the invite via email), then they can set themselves as “Primary owner” and delete you from their account

Step 8: Transfer complete

These are the basics steps to take once you have sold your YouTube channel and received the funds into Escrow.

Of course there are more steps that needs to happen before you even get to hand over ownership, but I just wanted to get out of the way first.

No doubt you have many more questions and concerns, such as, where do I sell my YouTube channel, is it legal, how much is my channel worth, etc.

Well I plan on answering all your questions and concerns below.

How Much Can You Sell Your YouTube Channel For?

Most online assets can sell for around 24 – 36x the average monthly earnings of the asset.

However, YouTube is a little different.

For example:

If a blog is earning $500 per month, that will easily sell for $12,000.

It’ll be placed on the marketplace and be sold within a few weeks, as long as the owner can show proof of stable earnings.

That’s because a blog is more reliable in terms of income, because audience is usually coming from the search engines and minimal effort is required to maintain that traffic.

24 – 36 months is a general rule of thumb for many online assets, especially a blog.

However, unfortunately, YouTube channels are a little more difficult, especially if you’re the face of your brand and people follow you for you.

That’s fine and all, but a change of ownership can completely kill a YouTube channel and go from earning $1,000 per month to near-zero.

That’s why YouTube channels is one such asset that does not fall under the category of 24 – 36x monthly revenue.

In fact it’s more like $100 for every 10k subs.

So lets say you have 100,000 subscribers, you can expect to earn around $1,000 for your YouTube channel.

I scoured many online marketplaces for selling YouTube channels and this is the average across the board.

Some sell for a little more, some a little less, regardless if they’re making money from these channels or not.

I would say the vast majority of these channels are making little-to-no money, or they would be selling for more.

So how much can you sell your YouTube channel for?

If you’re not making money, or very little of it per month, expect around $100 per 10k subscribers.

Otherwise you can put the price up a little more.

I went a step further and contacted some accounts selling YouTube channels.

And my findings were nothing short of “shocking”.

This is what I found

  • Most sellers are dodgy and more than likely scammers
  • Sellers are rude
  • Most channels are not making any income from their channels (probably because they are not monetizable due to copyright issues)
  • The subscribers are probably bought for the sole purpose of getting subscriber count up just to be sold

Here’s some screenshots of the people I contacted (my messages are in the green, messages read from bottom to top in the Fameswap website)

Fameswap msg 2


Fameswap msg 3


Fameswap msg 5


Fameswap msg 4

I have dealt with many online scammers and it’s sad to see that most of these people selling YouTube channels are out there to scam.

How do I know?

Because they’re quick to get off the Fameswap website and over to WhatsApp or other messaging service, essentially voiding you of any protection from Fameswap since messages were exchanged elsewhere.

However, this does make it easier for the legit sellers that actually have a good channel to sell.

To stand out, simply be polite and explain how much the channel is earning per month in your description.

This will get you far more attention and messages as the majority of YouTube channels out there are not monetized and not earning any money per month.

So if you’re earning a consistent income, you can up the price at least 6x your monthly revenue.

Lets say your YouTube channel’s earning $500 per month and you have 100,000 subscribers, here’s what I would sell it for.

  • 100k subs = $120
  • $500 per month revenue x 6 months = $3000
  • $120 + $3000 = $3120 total price

This is because the new owner will face the challenge of trying to make their investment back AFTER the new ownership has taken place.

Again, most people will unsubscribe once this happens, or at the very least, not open future video uploads.

Is It Legal to Sell Your YouTube Channel?

Yes, it is completely legal to sell your YouTube channel and YouTube does not prohibit this in any way.

However, it is also your responsibility to market, sell, and exchange of private information yourself.

If someone happens to give away account data and passwords without receiving funds first, it is your responsibility for losing the account.

It may be possible to get the account back but will be a tedious process to prove you were the rightful owner.

This also brings me to my next point, selling your YouTube channel the right way and where to sell.

How to Sell Using an Established Marketplace

Thankfully there are legit YouTube marketplaces that allow you to safely sell your YouTube channel without getting scammed.

This means keeping all messages on the website only, and using the Escrow service to ensure funds are transferred safely and securely.

What is Escrow?

Escrow is a contractual arrangement where a third-party receives and distributes money based on conditions agreed to by the transacting parties.

Here’s how it works

Step 1: Buyer sends funds to Escrow

Step 2: Escrow holds the funds securely

Step 3: Seller sends information to buyer

Step 4: Buyer confirms the information is correct, agrees to the release of funds to the seller

Step 5: Escrow releases funds to seller

This ensures safety and handling of private information and money.

The good news is that most of these marketplaces have a built-in Escrow, making it a seamless process to market your YouTube channel, messaging and selling all on the same website.

Where can you sell your YouTube channel?

Can I Still Sell My Personal YouTube Account?

At the beginning of this article I mentioned that it’s a smooth process to sell your YouTube channel as long as you can show proof of earnings and find a legit buyer.

On the other hand, if you did not switch over to a brand account when you first created it, you have built up a personal account and switching over now means a deletion of the entire YouTube channel.

So now you have to sell the entire Google account if you want to sell the channel.

This can still be possible, however, it means you will lose everything associated with your Google account.

So yes, it’s still possible, but you will have to give up your entire Google account that you most likely had for years.

Final Words

That finishes up this guide on selling your YouTube channel.

I hope I covered all your questions and concerns in this article.

If you’re still wondering how to get started, or want to know more about technicalities, please don’t hesitate to ask me in the comments below.

Otherwise thanks for reading and have a great day.

My name is Brandon and this is my website. I'm just a normal guy that had dreams, dreams that would keep me up at night because I wanted them so badly. Now I'm living my dreams of being an influencer and making a good living doing so. Broke Influencers is another of my creations where I teach people how to get rich being an online influencer, or die trying. There is no in between.

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