So you want to become a Nike influencer but don’t know where to start?
Today is your lucky day, because I’m about to tell you exactly how to you can make some money with the footwear giant.
Nike is the biggest shoe brand and have lead the industry in many ways for the last few decades.
I even created a whole website about shoes and the Nike brand was the one with the most sales.
But today it’s all about becoming a Nike brand influencer for the footwear giant.
Lets dive right into it.
Nike Does Not Accept Sponsorship Requests
Unfortunately Nike does not work with random influencers, they are a company dedicated to working with athletes and they constantly seek them out.
If you’re not a well known athlete, your chances of Nike finding you is extremely slim.
However, that’s not to say that you can’t wear the brand and still make money.
They have an affiliate program which is how you can rep the company and make some money in the process.
The good thing about the affiliate program is their high commission rate, which is 11%.
Lets say you sold a shoe for $200, that is a $22 commission. Sell multiple shoes a day and you’re making good money.
In comparison, Amazon is only 1 – 3%.
You can apply for their affiliate program on this page.
Likewise, lets discuss how you can make some money as an influencer once you’ve been accepted into their affiliate program.
Establish Yourself as an Authority Figure
In the world of online influencing, you need to establish yourself as an authority figure, have great engagement, and lots of followers.
No ones going to buy from you if you’re a nobody, so you need to put yourself out there and show people WHY you are someone to respect and buy from.
The definition of an influencer is influencing the buying decisions of your audience.
And you can’t do that as a random person off the street. You need to prove yourself first, then people will buy from you.
Fortunately most people are on social media anyway, and some of them have a large following that they’re not monetizing yet.
If you’ve been on social media for an extended period of time, you might have a chance at becoming a Nike influencer depending on your follower count, niche and engagement rate.
If not, you’ll have to start from scratch.
What Is Your Niche?
First let me tell you that you do not need a shoe niche to become a Nike influencer.
Viable niches can range from footwear, lifestyle, athleisure, fashion, running, walking, weightlifting, etc.
There are many niches that you can use, but it’s not the most important factor.
You will also need to learn your niche or your content style.
You won’t get anywhere posting anything and everything.
Yes your dog is cute, but if your account is about weightlifting, keep it strictly as a weightlifting niche.
It’ll be easier for the Instagram algorithm to learn what your account is about, rank you higher and suggest you to people that are interested in your content.
What Are You Posting For?
Gone are the days are posting something for the hell of it, especially if your goal is to get more followers and make money.
That’s what your personal accounts are for, DON’T put them on your brand accounts.
The social media space is incredibly competitive and you need to stand out by having a purpose with your content.
Is it to inspire others? To teach people your skills? To share your knowledge? To provide value?
You need to figure out the direction of your account in order to create more of that and increase engagement.
You don’t have to stick to one thing, definitely mix it up every now and then to stop people from getting bored.
As long as your content is congruent with your niche, you will be good.
Increase Your Engagement
Engagement is hands down one of the most important factors, especially when it comes to influencing the buying decisions of your audience.
A low engagement rate portrays a weak influencer status.
While a high engagement rate shows that people like your content and are more likely to buy whatever you’re promoting.
Your engagement includes your likes, comments and shares compared to how many followers you have.
You can have 5,000 followers and if your post gets 200 likes and comments, that is a 4% engagement rate.
On the other hand, you can have 20,000 followers and only get 100 likes and comments, equating to a 0.5% engagement rate.
Therefore the person with 5,000 followers is more likely to make sales than the person with 20,000 followers.
Like I said, engagement one of the most important things.
Make Nike Part of Your Brand
Whatever your niche is, you should rep Nike on a consistent basis.
If you’re a fashion influencer, make sure your putting an emphasis on your Nike clothing.
If you’re a lifestyle influencer, zoom in on your favorite Nike accessory.
You want to bring attention to the Nike brand to create lots of interest. Once you have interest it’s easier to make sales.
You don’t need to do this in every post or every single day, but definitely on a consistent basis.
Set up a Linktree For Your Links
Instagram doesn’t allow direct affiliate links, but you can set up a Linktree account with your affiliate links.
This is incredibly simple to do and only takes a couple of minutes here.
What Is the Income Potential?
This all depends on how many followers you have and engagement rate.
Like I said, Nike does not directly sponsor everyday influencers as they would rather work with athletes, but you can take advantage of their affiliate program.
The income potential can be quite lucrative if you have over 5,000 followers, otherwise you’ll be looking at some sales here and there.
Don’t expect much in the beginning but if you keep at it, and as long as your followers continue to grow, you will inevitably make money.
Is It Worth The Time and Effort?
Social media and becoming an influencer is definitely worth it, yes.
But personally I wouldn’t put all my eggs in one basket and hope to make a consistent income just from selling Nike products.
On the other hand, if you really love Nike and want to promote their products, you will do 100x better than someone that just wants to make money.
Your passion for Nike will show through your content and people will be able to see that.
As for those that just want to use Nike’s fame to make money and don’t really care about their products, you’re far better off finding something you like and promoting that instead.
Maybe you should consider blogging, it’s how I make 90% of my money online, and I don’t need any “influencer status” to make sales.
There’s free training for that here.