There is a lot of opportunity for music artists in 2022 and beyond. The fact that anyone can make something of themselves in the online world makes the digital age the most opportunistic it’s ever been.
We are in a world where we get out what we put in.
If you work hard enough every single day, your hard work will eventually pay off.
This blog is all about helping social media influencers increase their follower-count and make more money, which is the #1 reason why I’m writing this article in the first place.
If you’re here wondering what the best social platforms are for your music endeavors, I have got you covered.
TikTok is the biggest social media platform today, and continues to dominate all other platforms in regards to user retention and engagement.
It’s incredibly easy to get views on TikTok, likes, comments, and followers compared to other online platforms like Instagram and YouTube.
However, there is a time and place for those platforms, which I’ll explain soon.
But first let me say WHY TikTok dominates all other social media platforms when it comes to forwarding your music career.
Reason: The fact that people can save your music, remix them, and share it in a video, makes virality very possible. If your music gets saved by many and goes viral, you can accumulate a TON of new followers. From there it’s as simple as getting clicks to your streaming platform and making money.
Instagram is definitely of one the social media platforms you need in your arsenal, especially as a musician.
The fact that they have some of the highest engagement rates compared to Twitter and Facebook, makes them a force to be reckoned with.
Plus, everyone is there.
As a musician, you need to be where everyone else is, bringing awareness to your music.
Reason: Another reason why I absolutely love Instagram for getting your music out there is due to REELS. Create reels on the regular and it’s only a matter of time before one of your songs gets trendy, viral, and your account explodes.
Snapchat is a golden nugget that many music artists still don’t use.
Snapchat is one of the better options to bring awareness to your music as it’s incredibly engaging (by uploading stories), and you can add a lot of people with the “Quick Add” feature.
Just remember to remove friends that aren’t watching your stories, so you can make room for people that are actually interested.
Reason: Another reason Snapchat dominates many other social platforms is because you can create a public profile and gain subscribers. If you’re constantly putting out fun, engaging stories, people will share your content and you’ll gain new subscribers.
Recommended: [How to get your first 1000 Snapchat followers]
The reason I placed YouTube a little down the list is because it’s incredibly hard to grow a successful YouTube account and get the views you’re after.
However, in saying that, when you stick it out long enough and constantly put out videos, it certainly pays off.
I have talked about building a YouTube channel from scratch in many other articles, and I emphasized that you should give yourself 2 years.
Some people see success far quicker, and some take longer. But that is the general rule of thumb.
Reason: YouTube is the second biggest search engine on the internet next to Google. Land yourself some top YT and Google rankings, and you’ll soon find yourself getting new subscribers on the daily. Also there are many untapped keywords that you can rank for as a new YouTube creator. The trick is to target those with low competition.
5. Facebook Groups
The reason I don’t mention a Facebook brand account is because Facebook has changed tremendously over the years.
It’s still possible to grow a brand page and get lots of new followers, but as a new content creator in the music industry, you’re far better off spending your time on things like Snapchat, TikTok, creating YouTube videos, etc.
But just like I mentioned earlier, there is definitely a time and place for Facebook, and for this reason it’s going to be Facebook groups.
Reason: Facebook groups are a goldmine for bringing awareness to your music and brand. You can share your content to Facebook groups, get feedback, get inspiration, and bring awareness to your other social media accounts.
Everyone’s on Soundcloud and there’s a good reason why…the fact that it works.
The trick with Soundcloud is to be very active with your posting schedule. You want to post consistent music so that you’re being put in front of new ears.
Simply create a Soundcloud account, upload your music, interact with other artists and listeners in your niche, and grow your following.
Reason: You’re going to need a Soundcloud account if you’re serious about furthering your music career. Build up your portfolio, get new subscribers, and send people to your music using your other social media platforms. Build up enough listeners to your Soundcloud account and you could be making a full-time income.
7. Amazon Music
Getting your music on the Amazon streaming service takes a little bit more work, but it’s 100% recommended if you’re serious about getting noticed and taking your music career to the next level.
First and foremost, Amazon is a music streaming service that boasts 90 million songs and growing faster than Spotify.
The best time to get on Amazon Music is now.
However, the only way to get your music on Amazon is with a record label or distributor.
Thankfully there are online distributors that will do this for you, for a low monthly cost of around $10. In my opinion this is an investment EVERY independent artist should make.
Reason: Online distributors will not only get your music promoted on Amazon Music, but they’ll get your music on hundreds of other streaming platforms. They pay the royalties to your distributor, which will then be paid out to you (they pay 100% royalties since you pay a monthly fee)
How to Sell Music on Amazon Here
Frequently Asked Questions
Do musicians need social media?
Yes. The online world is extremely competitive, and you need to do everything in your power to get attention from your audience.
We are in the fast age, meaning everyone has an attention span of that less than a goldfish.
Nowadays those that make the most money are those that can get the most attention.
How do I make money?
There are a number of ways you can make money as an online musician.
Firstly, you can simply upload your music and make money when someone streams your music.
If you get enough listeners and loyal followers, you can certainly make a full-time income that way.
However, that’s not the only option.
You can also sell merch. Many artists create and sell a limited number of clothing items, keeping supply low and demand high.
Thirdly, you can sell beats and samples, or even create a course on teaching music lessons.
Can you make a lot of money in music?
That’s an easy yes.
There’s millions of dollars to be made in the music industry.
The hardest part is getting noticed and people listening to you, which is why you need to be everywhere, getting the attention that you need to succeed in the online world.
Once you have the attention and influence of your audience, making money is as simple as 1, 2, 3.
I mentioned some of the simpler options above, but some of the bigger opportunities is getting offered a big music deal, going on tour, partnerships, licensing to companies, etc.
The opportunity in this industry is limitless.
Is it worth making music?
Honestly, if music is your passion and you absolutely love it, then I have no doubts that you can go far.
There is big money to be made and endless opportunities as a musician.
The only thing stopping you from reaching your goals is your work ethic.
If you really want it that bad, stay consistent, and love what you do, it’s worth every second invested in your dreams.
Where should I post my music?
You should get your music on as many streaming platforms as you possibly can.
Reason for this is that more eye balls = more streams.
More streams = more money.
However, doing this yourself is extremely time consuming.
I recommend investing a measly $10 per month into one of the distributors mentioned in this article.
They’ll put your music on Amazon along with hundreds of other online streaming platforms.
Then all you need to do is focus on growing your social media accounts and sending people to your music.
As a final note, I want to emphasize that you need to be on as many streaming platforms as possible.
Secondly, you want to grow your social media accounts and share your links.
But which streaming platform should you share?
Choose the one that you like the most and share that.
Let the others sit and grow themselves, as long as you’re posting consistently, they’ll grow by themselves.
Have any other ideas you want to add? Let us know in the comments below.