I use all social media apps but there are a couple I use the most, Snapchat and YouTube.
Snapchat is one of my favorite because it’s more personal and one of the most engaging platforms out there.
You can connect with your followers a lot better than Instagram, Facebook, etc because they all watch stories and most people open their snaps.
I funnel that traffic to my websites where I turn them into paying customers.
Over the years I have made some mistakes on Snapchat.
I am about to share with you things that have worked for me, things that have not worked, and things you should avoid at all costs.
I see these things every single day on Snapchat and it’s cringey as hell.
Anyway lets get right into the dos and don’t of Snapchat. Enjoy.
Do post daily content
Some people recommend 4 – 7 days a week, but I recommend one or two times a day.
This can either be pics or video.
Stories last 24 hours, so you’ll want something up before your other snap goes away.
This will keep your Snapchat fresh and at the top of everybody’s feed as soon as you post.
Do use captions
Why am I steering at your feet as you walk down the street?
What is the point of this?
What is this random lake you’re showing me?
A little context will help fans understand what’s going on.
They’re called story’s for a reason. You’re not a celebrity, your life isn’t that interesting.
Posting little snippets about everything different thing you’re doing isn’t a good idea, and I’ll explain why shortly.
Do engage with your followers
Reply to comments, watch other stories, react to their stories.
These are the type of things that make you stand out.
You’re basically building a relationship with your audience.
Relationships turn to lifelong customers or friendships.
Do be creative
Add emoji’s, stickers, drawings, captions, and filters, but don’t overdo it.
One thing I like to do to is add a funny caption with my picture or video.
It enhances the story a little bit more.
It goes back to that the previous point. Adding a little context to your stories will help user experience.
Your followers aren’t mind readers. You need to lead them by enhancing the snap.
Do share funny memes and videos (but don’t overdo it)
One funny pic or video a day is completely fine.
You’re not a comedian, you’re just sharing something you find funny or interesting.
I hate it when I’m scrolling through my stories and come across someone that’s shared 30 different memes.
It’s really annoying. Don’t be that person.
Do keep up with trends and post trendy stuff
I’m going to be honest. I don’t like TikTok.
I used it for a couple weeks and found it to be a waste of my time.
But a couple months later I realized all the funny quotes and trendy things I knew were out of date.
I had to keep up with the times, so I was forced to download it again just so I knew what the trends were.
Being a businessmen this is extremely invaluable to me. I post trendy captions on my snaps just to make it that much better.
Do promote your Snapchat
Snapchat has a friend limit of 5000 but that can be bypassed.
Once you hit 5000 friends you cannot add others, but they can still add you.
If you’re promoting your Snapchat via other social media platforms you can accept new friends when you’re maxed out.
Growing an audience is not easy so it requires promotions from other social media channels.
Neil Patel has a comprehensive guide on this.
Don’t post the same content
We just saw you at the beach 20 minutes ago.
Yes we saw your 5 selfies.
Why are you showing us another 2 videos of you at the beach?
Also why are they 30 seconds long?
This is annoying to everyone watching. We know what you’re doing, we do not need to see every single little thing.
Don’t snap yourself driving
This seems to be global and it’s not only dangerous, it’s not valuable to the viewer.
I get it.
You’re feeling some type of way.
Maybe you’re happy after work and vibing with good music and you just want to share that experience.
But that is your feeling for you only. It doesn’t need to be shared.
It does nothing for the viewer and it just makes you look boring.
There’s far better things to Snap.
Don’t be boring
And that brings me to my next point.
Don’t post boring stuff.
We now have an attention span shorter than a goldfish.
Humans use to have a 12-second attention span, which has not gone down to 8 seconds. A goldfish has 9.
Boring stuff gets skipped quickly and your stories will get opened less and less.
Don’t be the negative nancy
People use Snapchat for entertainment purposes.
They’re not on there to read about how bad your day was, or how you hate life so much.
If you feel like that you should be talking to a close friend or getting therapy.
I’ve seen some people posting negative things to try and get attention and it’s no way to grow your Snapchat or get people wanting to come back.
Don’t send the same snaps to your friends and story
Some people take a picture and send it to their friends as well as their story.
This is not a good idea, as it’s just annoying.
We’re going to see your story eventually anyway.
Some people do this constantly throughout the day and I end up removing them.
So there you have it, the dos and don’ts of the Snapchat world.
You are missing out if you’re not on Snapchat yet.
It is one of the most engaging platforms to this day.
People use it as a form of entertainment, so entertain people and keep your story fresh with daily content.
Your followers will open your snaps right away since you’ll be at the top of their feed.
But also don’t overdo it. Find a balance. A couple of snaps a day is more than enough.
Do that and you’ll succeed at Snapchat and your followers will continue to grow.
Add your Snapchat tips in the comments below.